Did you know that January can be tough for independent authors?
Despite our lives in imaginary worlds, we still contend with winter blues, cold/flu season and the gravity of new year reflections in the real one. Reader engagement plummets with mass migration back to work or school. What’s more, part of being an independent author is being an entrepreneur. An internet search for “worst month to do business” will flag January as one to watch for, as folks are strained from the holidays and resolved to spend less.
I experienced this firsthand. After taking time off in December, I’d planned to start 2023 strong with book marketing, writing, and author networking. Little did I know I’d revved myself up for an icy road! To make matters worse, I’m still developing my metaphorical snowtires. Disappointments can easily send me careening offroad, straight down the rabbit hole.
All to say, it wasn’t the January I’d hoped for, even with the highlights of launching The Semicolon Reader Guide for mental health professionals and taking part in my first-ever author interview for Bell Let’s Talk Day.
It was, however, a good reminder that long-term staying power sometimes requires shifting gears, especially when outside conditions are beyond our control. And that, as an independent creator, putting work into our inner snowtires – our ability to cope, regroup and adjust – matters just as much as the writing.